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Franz Valley and the California Fires #patternswithpurpose
Posted on November 27 2017
Recently we were reminded first hand of why we started Half Full. We are not just a decor or wallpaper and pattern company. We started this business with a purpose that was grounded in our desire to give an appreciation to the nature around us. The California fires in Sonoma County destroyed the homes of many and also touched us personally. Our very first pattern, Franz, was created to honor the beautiful Franz Valley and the animals in it where the fire started. This incredible place was where Kellie Menendez had a home, it was also were we hung our first install and staged photoshoots for many of the images on our site.
Our home was burned but our spirit and desire to remember why we embarked on this journey is not. We want to help rehabilitate the area any way we can and that is why for the rest of 2017 we will donate 15% of the purchases of Franz, in any colorway, to Sonoma Wildlife Rescue. (https://www.scwildliferescue.org/)